Vision

TO BE RECOGNISED BY OUR CUSTOMERS, EMPLOYEES, SUPPLIERS AND PEERS AS BEING THE BEST IN THE INDUSTRY

Mission

TO DELIVER
“UNBEATABLE VALUE”
To our Trade and clients.

BE THE BEST
& most profitable supplier
of our customers

7 key INGREDIENTS TO
OUR MISSION

1. ‘Product’ leadership > Best sellers

2. Flexibility > Second to none

3. Grade A’ quality > Consumers come back for more

4. Reliability in performance > Clock work

5. Service & communication > Easy and convenient to work with

6. Socially & Ethically responsible > Be a leader in “Sustainable Development” & related products

7. Competitiveness > Best “value” supplier

Values

1. PASSION FOR CUSTOMER

2. SATISFACTION

3. HARD WORK

4. RESULTS DRIVEN

5. CHAMPION

6. CULTURE

7. EXCELLENCE

8. BENCHMARK

9. IN ETHICS

10. TEAM PLAYER

11. WINNING FAMILY