Benefits of E-Commerce To Business
In the modern era, shopping has experienced a new level of experience altogether. E-commerce is a platform where buyers and sellers meet online. The whole transaction happens online at the ease of comfort. Moreover, the rise in mobile phone users and reasonable data plans has given a boost to the online shopping. Other than the increased use of mobile phones, e-commerce has its own set of advantages that compel buyers and sellers. Let us know the 5 important benefits of e-commerce to business over the physical market.
- Avoid geographical barrier
Many times, geographical boundary plays as a barrier for to their customer. For example, if one has a shop at a particular place for instance at Indore, then the product of services will be catered only to that specific area or zone. The shop’s location matters the most. But in case of online market one can cater its product to everyone from Indore itself. So the potential customer base increases.
The most important aspect of e-commerce the cost-effectiveness. In comparison to a physical shop, e-commerce store is quite reasonable as there is no pressure of expenses related to renting a shop like places, cleaning, maintaining, positioning, etc. Also, the number of employees required is also less compared to a physical shop. One can also save on the electricity cost, furniture cost, banner cost, etc.
- Around-the-clock income flow
In case of a physical market there is certain timing that it is operative and within that time the shop has the potential to sell the products or services. However, in the case of the online store, the potential to sell one’s product or services is 24 hours, as the buyer can place the order anytime. One doesn’t have to be awake on online shop as the product is always for sale for 24 hours.
- Customers Data
When any customer buys a product or services through an online platform, his or her data is saved. This saved data is useful to create a loyal bunch of customers. You can understand their buying behaviour and accordingly suggest or recommend the new products. Also, a discount on their next purchase can be given to customers, which in turn will encourage them to buy.
- Promotional and discount on special occasion
During any special occasion when the shop timing is stretched cost of employee, electricity and another thing comes to place. While in e-commerce, promotions can happen with such a burden of cost. Also, one can send the promotion and seasonal discount to your repeated and loyal customer through the data saved. This will not only increase the sales but also will create awareness of your presence.
- Persuade buying
With an increase in mobile and internet usage, online presence persuades the buyer to buy. The image of product appeals the internet surfers the customer impulsively decides to buy. An online comparison is also easy comparative to mall hopping. That’s the reason that even big brands like Lifestyle, Max, Shoppers Stop, and other too have started online shopping.
E-commerce Mobile App gives your business a soul and worthiness in front of your potential customers. Marketing, promotion and feedback become much easier through an online interface. Also, there is an increasing number of working class and so they prefer to book or order online instead of shopping in a physical market. E-commerce Development Company like Limra Technosys comes as a great help as it has expertise.